10 years old. Seems like only a few years ago myself and the rest of the world had our eyes on Steve Jobs, announcing a new device. A new, three-in-one product: “a widescreen iPod with touch controls, a revolutionary mobile phone and a breakthrough internet communications device.”
Yes, on January 9th, 2007, Steve Jobs stood on stage at Macworld 2007 and introduced a device that would launch Apple on the way to super stardom – the iPhone.
In that famous keynote, he described a device that could play movies, podcasts, and TV shows, as well as transfer your browser bookmarks and sync your photos. Although the iPhone has undergone many transformations in hardware and software, it is still in tune with his original vision.
Here is a copy of the original ad on Apple website, advertising the iPhone as:
“…a revolutionary mobile phone, a widescreen iPod with touch controls, and a breakthrough Internet communications device with desktop-class email, web browsing, maps, and searching — into one small and lightweight handheld device. iPhone also introduces an entirely new user interface based on a large multi-touch display and pioneering new software, letting you control everything with just your fingers. So it ushers in an era of software power and sophistication never before seen in a mobile device, completely redefining what you can do on a mobile phone.”
You can view the original ad, compliments of the Internet Archive here.
As CEO Tim Cook noted in today’s memorial post, iPhone is still Apple most important product. “iPhone is an essential part of our customers’ lives, and today more than ever it is redefining the way we communicate, entertain, work and live,” said Tim Cook, Apple’s CEO. “iPhone set the standard for mobile computing in its first decade and we are just getting started. The best is yet to come.”