Apple Releases New Photo Book

Today, Apple announced the release of a new hardbound photo book, called “Designed by Apple in California”, which contains over 450 photographs of 20 years of Apple product designs, and “also documents the materials and techniques used by Apple’s design team over two decades of innovation.”

It is dedicated in the memory of former Apple CEO Steve Jobs, and covers designs from the iMac in 1998 to the Apple Pencil in 2015.  Apple designed the book over an 8 year period, carefully considering ever aspect of the book’s design. The linen-bound, hardcover book is printed on specially milled, custom-dyed paper with gilded matte silver edges, using eight color separations and low-ghost ink. It will be published by Apple itself, and only be available to buy from Apple through its stores or the Apple Store online.


Jony Ive, Apple’s chief design officer, wrote the foreword for the book, explaining that its purpose is to “describe how we work, our values, our preoccupations, and our goals.”  The photographs in the book were shot by Andrew Zuckerman and carefully showcase each product’s design process as well as its final form. Apple even had to buy back products from the public to allow some of these photos to be taken.


“The idea of genuinely trying to make something great for humanity was Steve’s motivation from the beginning, and it remains both our ideal and our goal as Apple looks to the future,” said Jony Ive, Apple’s chief design officer. “This archive is intended to be a gentle gathering of many of the products the team has designed over the years. We hope it brings some understanding to how and why they exist, while serving as a resource for students of all design disciplines.”


Designed by Apple in California” will go on sale November 16, in small (10.20″ x 12.75″) and large (13″ x 16.25″) sizes, running at approx $279 and $399, respectively.


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