No loud send-off, just a quiet fond farewell to the 3rd Gen Apple TV. Apple has removed the Apple TV from its online stores, although you can still pick up a refurbished model for $79 here. Supplies of refurb devices is always incredibly limited, so they probably won’t be there for long.
Since it began selling in 2012, Apple has sold over 8 Million Units of the 3rd Generation model, but is now concentrating on the 4th generation running tvOS.
No one knows whether Apple will comment on the retirement of the 3rd Generation, or just let it slip away.