Apple releases New ‘Hey Siri’ Ad starring Cookie Monster

Apple released another iPhone 6S ad today with yet another celebrity. Sesame Street’s Cookie Monster. In the ad, Cookie Monster is baking cookies and asks the ‘always on’ hands free Siri to set a timer as well as play his ‘Waiting Playlist’.

The iPhone 6S and the iPhone 6S Plus, the A9 processor allows Siri to continuously listen for the “Hey Siri” command without needing to be plugged in.  “Hey Siri” is available on older devices, but only while the iOS device is plugged in.

Check out the Ad below

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